Vitro Architectural Glass (formerly PPG Glass) announced that GLASSBUILD America 2019 will be the first major U.S. trade show featuring its new corporate branding, and that the company’s exhibit will include several new additions to its signature “glass wall,” as well.

Launched late last year, Vitro’s new corporate identity is highlighted by a refreshed logomark and tagline that reads “Together, We See Further.” Robert Struble, manager, brand and communications, Vitro Architectural Glass, said the branding articulates Vitro’s commitment to customer partnerships and to delivering forward-thinking glass technologies and products.

“Our customers have to remain on the leading edge of innovation to keep pace with the future demands of architects, engineers and other construction professionals,” he said. “At Vitro, we are continually looking for ways to help them do that.”

Vitro Glass will expand its popular glass wall exhibit to include Pavia acid-etched glass. Acuity low-iron, Starphire Ultra-Clear and conventional clear spandrel glass also will be featured on the wall, back-painted with Pure White OPACI-COAT 300 silicone coatings by ICD High Performance Coatings.

Visitors to the Vitro Glass booth also can get more information about the company’s jumbo glass coating capability, the Intercept spacer system and Sungate 460 residential window glass.  They also can see large insulating glass units (IGUs) fabricated from Starphire Ultra-Clear and products in a range of coatings from the Solarban family of solar control, low-emissivity (low-e) glass.

Additional attractions include a Starphire Ultra-Clear glass shower door coated with durable Clarvista glass and large samples of AviProTek E bird-friendly glass by Walker Glass, which combines bird-safe, acid-etched patterns that can be combined with high-performance Solarban solar control, low-e coatings to protect wildlife and the environment.

For more information about Vitro Glass products, visit booth 1925, call (855) VTRO-GLS (887-6457) or visit www.vitroglazings.com. GlassBuild America will be held Sept. 17-19 at the Georgia World Congress Center in Atlanta.