The only educational resource that deals with the technical aspects of building enclosure design, Building Enclosure (BE) covers commercial, multi-family, industrial and institutional applications both above and below grade. BE's platforms reach a national audience of architects, engineers, consultants and designers, as well as building owners and facility managers. The eMagazine and this comprehensive web site, combined with monthly CEU webinars live and on demand, provide an invaluable technical resource for engineers, architects, consultants and other professionals in the building industry.
Select a marketing solution to view the details. Hover on ⓘ for more about the topic.
Or filter the above options by category.
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
Building Enclosure can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Building Enclosure can deploy your White Paper via email to building industry professionals with our White Paper eBlast. Since they know and trust the content of Building Enclosure, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Co-branded with Building Enclosure to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available. Let's get started.
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
BE eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant building professionals.
Building professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Building Enclosure, your email to them will enjoy a higher open rate and thereby a greater number of leads!
|Auction eBlast | Promote your company’s upcoming auction.||x||-|
|Event/Webinar Spotlight eBlast | Showcase your event or webinar.||x||-|
|Focus On eBlast | Showcase articles on one specific industry topic.||x||x|
|Must See eBlast | Showcase a product and/or service.||x||x|
|Must-Visit eBlast | Promote your tradeshow presence.||x||x|
|Post-Show eBlast | Promote your tradeshow highlights after the show.||x||x|
|Sneak Peek or In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue.||x||-|
|eBook eBlast | Promote your eBook.||x||-|
|Video Spotlight eBlast | Showcase your videos.||x||x|
|White Paper eBlast | Promote your relevant white paper or case study.||x||x|
|Quiz eBlast | Sponsor an industry quiz.||x||-|
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Sponsor a unique collection of topic-centric articles packaged into digital and downloadable PDF formats, co-branded with Building Enclosure for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.
|Full page ad||3||1|
|Logo on cover (Linked to your website)||✔||✔|
|Sponsor article* (1,000-1,200 words)||3-5||1|
|Logo on deployment eBlast||✔||✔|
|Leads from deployment eBlast^||✔||✔|
^Multi-sponsor: receive leads from clicks on advertiser content only. Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
** 3 sponsors minimum
The only educational resource that deals with the technical aspects of building enclosure design.
Put your brand in view as our engaged subscribers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.
Make an impact with these ads and packages that allow you to take full advantage of our eMagazine
(Limit one sponsor per issue.)
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
(Limit three sponsors per issue.)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)
Video will run as a stand-alone within the eMagazine on both desktop and mobile.
HIGH IMPACT DISPLAY ADS
(Limit three per month.)
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.
Attention-grabbing ads and exclusive sponsorships are available.
Weekly eNewsletter providing the latest industry information to the architects, designers, engineers and building managers who specify wall façades and assemblies, roofing system materials, waterproofing systems and high energy efficient building system methods and products.
Building Enclosure offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the Building Enclosure audience of building industry professionals. Your content geared toward the topic is paired with content supplied by Building Enclosure's editorial team to ensure your company name becomes synonymous with the topic you choose.
HERE'S WHAT YOU GET:
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
• Banner ads run on all InfoCenter pages
• Call out on the Building Enclosure website and in the eNewsletter
• Promotion in the Building Enclosure magazine
• 3 custom eBlasts
• Logo on all promotions
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from BNP Engage, our marketing services agency.
Purchase turnkey infographics with content topics that are driven and created by Building Enclosure’s editorial staff.
EDITORIAL INFOGRAPHIC EXAMPLE:
Boost engagement by transforming your static infographic into an interactive experience!
CONVERSION INFOGRAPHIC EXAMPLE:
An Interactive Product Spotlight (IPS) is an effective and dynamic way to highlight your product, content, service or event. Share videos, photos, technical specs, testimonials, case studies, white papers and more in this engaging digital experience.
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.
Complete your research projects like a trusted industry expert. Get started.
Professionals turn to Building Enclosure for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on buildingenclosureonline.com alongside our trusted editorial. Building Enclosure will then drive traffic to your dedicated content page through multi-channel marketing efforts!
HOSTED on buildingenclosureonline.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
FEATURED across all buildingenclosureonline.com pages for 30 days
HIGHLIGHTED in two deployments of our eNewsletter
SHARED on buildingenclosureonline.com's LinkedIn, Facebook* & Twitter pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.
Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
All tagged to your company channel on our website.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting buildingenclosureonline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Building Enclosure’s browsing customers into visitors to your website!
Purchase online display ads on buildingenclosureonline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Building Enclosure’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Building Enclosure will promote your podcast to our readers.
BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Building Enclosure, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
A Building Enclosure webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting qualified registrant leads.
Online Display Ads are an effective way to create clicks to your website. Building Enclosure aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Building Enclosure’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
|1Super Leaderboard||970 x 90||728 x 90||320 x 50|
|1Leaderboard||728 x 90||728 x 90||320 x 50|
|1Pushdown||970 x 90
(expands to 970 x 415)
|728 x 90
(expands to 728 x 315)
|320 x 50
(expands to 320 x 415)
|1Billboard||970 x 250)||728 x 90)||320 x 50)|
|2Half Page||300 x 600||300 x 600||300 x 250|
|3Video Player||Any size up to 1920 x 1080|
|4Medium Rectangle||300 x 250||300 x 250||300 x 250|
|5Wide Skyscraper||160 x 600||160 x 600||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|6Middle Leaderboard||970 x 90||728 x 90||320 x 50|
|Adhesion Banner||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50
(expands to 320 x 480)
A topic sponsorship on buildingenclosureonline.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Top 10 Topics:
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.
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