The Concrete Masonry Checkoff (CMC) announced that Tino Kalayil, P.E., and Charles “Chuck” Rotondo have joined their growing Block Design Collective team as regional Technical Directors. The Block Design Collective, a visionary design assistance program, is a virtual destination where architects and engineers can access complimentary CMU design services.  

Each region poses unique design challenges and climate considerations for builders. Kalayil and Rotondo will lead the assembly and activation of their localized team of design experts, ensuring individuals receive timely, tailored support.   

“The addition of Tino and Chuck is a big milestone for the Block Design Collective,” said Riley Dvorak, CMC’s National Design Technical Director. “They’re both natural problem solvers who understand the pressures designers are up against. Human connection still counts in our industry, and people will really appreciate each’s expertise and approachability.”  

Kalayil will serve as the Technical Director for the Midwest (Region 3), while Rotondo will take on the same position for the Northeast (Region 1).    

Kalayil received a master’s degree in Civil Engineering from Marquette University. He comes to CMC from a regional director position at Woodworks, an online community to facilitate collaboration among professionals using wood-building systems and technologies. Kalayil also spent time as an adjunct instructor at Marquette in their College of Engineering.  

“Joining the Checkoff’s Block Design Collective is an opportunity to drive real change in how masonry is designed and utilized, pushing the boundaries of innovation and creating lasting value for the industry,” said Kalayil. “I’m devoted to the educational side of engineering. I think there’s a huge knowledge gap in the industry. Masonry is one of the most misunderstood materials with how long it’s been out there and the history. The opportunity to promote masonry to a new generation of engineers is where my passion lies.”

New Jersey native Charles Rotondo graduated from the University of Maryland with an accounting degree. Rotondo then joined the Carpenters Union, went through an apprenticeship program, and loved every minute spent on the jobsite. But sales became his true calling, eventually starting his own firm, Rotondo Products, working with architects, interior designers, building owners, homeowners, and contractors to select the appropriate products for projects in the New York City metropolitan area.  

“Being part of a movement to promote concrete masonry to an audience in which I have deep ties is an exciting and meaningful challenge,” said Rotondo. “You can create beautiful buildings with block, as the Northeast is full of sparkling examples. This is truly a great industry, and I’m eager to help drive the Block Design Collective to its full potential.”