"At Elevate, our customers are at the heart of everything we do. We listen closely to their needs in our pursuit of quality and innovation,” said Jamie Gentoso, PE, Global Head of Solutions & Products at Holcim and President of Holcim Building Envelope. “The launch of MAX PVC and MAX PVC XR is a continuation of our proven track record of delivering best-in-class solutions that our customers can trust—because with Elevate, 'Nobody Covers You Better.’” 

Key features of the new MAX PVC membranes include an advanced 18x9 scrim that offers superior puncture resistance and durability. MAX PVC and MAX PVC XR are ideal choices for a wide range of commercial applications, including data centers, factories, restaurants, and educational institutions. These environments benefit from the membranes' exceptional chemical, grease, and fire resistance, which can contribute to a longer roof lifespan. MAX PVC membranes are available in white, gray, tan, and charcoal and are designed to provide long-lasting durability, ensuring that building owners receive superior protection and performance. White MAX PVC is Cool Roof Rating Council-compliant and eligible for LEED credits with the U.S. Green Building Council. MAX PVC and MAX PVC XR membranes may help attain additional green building credits in combination with other design components.

MAX PVC and MAX PVC XR are available through trusted Elevate-licensed contractors, easily accessible via nationwide distribution channels, and backed by the industry-leading Elevate Red Shield™ Warranty. With the addition of these products, Elevate offers one of the most comprehensive portfolios of PVC roofing systems in the industry. 

For more information about MAX PVC and MAX PVC XR, or to explore the full portfolio of Elevate innovative roofing solutions, visit HolcimElevate.com.