“Our experts at the Sherwin-Williams DesignHouse studied design trends, nature and countless products across markets,” said Kiki Redhead, Global Color Materials Finish (CMF) & Trend Manager at Sherwin-Williams. “While observing the evolution of wood, natural metal and stone, we realized an opportunity to create something that would simultaneously stand out and fit in.” 

Emulate offers a fresh take on the new natural by mimicking the design, pattern and structure of common building materials and is further broken down into categories reimagined through time. The latest offering includes 30 total colorways across specific collections for wood, stone and metal: 

• Wood – “bringing nature to life,” inspired from oak, walnut, burl and barnboard. 
• Stone – “a vision of strength,” chiseled in marble, travertine, concrete and terrazzo. 
• Metal – “modern durability,” leaf, weathered, burnished and hammered. 

“For example, in a very intentional way, we’ve been able to mimic the beauty and detail of wood while providing design flexibility and durability,” said Brynn Wildenauer, Architectural Color Designer for Sherwin-Williams Coil Coatings. “Similarly, by mimicking the finishes of natural metals such as zinc and copper and heavy stone, architects can achieve the desired look these precious building materials offers, but in a much more efficient way.”  

The offering is informed by Sherwin-Williams color and coating experts, leveraging years of research and development to present colors and effects intended to inspire architectural and building product design. 

To download the full collection and request samples, visit coil.sherwin.com/emulate.