Award-winning architecture, design, and strategy firm NELSON Worldwide announced the addition of Joseph L Muscarella as Vice President of Client Development. Joseph will foster growth for the firm’s retail practice, defining market opportunities through industry trend monitoring and growth opportunity assessment. He will also serve as a partner to NELSON’s workplace and hospitality practices.

“Joseph’s extensive expertise in the world of retail design and real estate development, combined with his unique perspective on brand innovation, customer experience, and new product development, will help evolve NELSON’s client services in 2023, and beyond,” notes chairman and Chief Executive Officer at NELSON Worldwide John “Ozzie” Nelson Jr. “His diverse skill set and dedication to projects enhance his creative approach to driving sustainable growth for NELSON’s retail practice.” 

Passionate about turning ideas into action, Joseph identifies unique opportunities and develops strategic partnerships between business units. As an ideator with a knack for finding connections between seemingly disparate phenomena, Joseph brings his distinctive skills to new business development by offering services and solutions to clients before they even realize they need them. 

“I am excited to collaborate with NELSON’s diverse team of professionals to expose potential opportunities for the retail practice through new and existing client relationships,” remarks Joseph. “Retail is poised for evolution in 2023. I strongly believe in the built environment’s ability to solve complex problems at the intersection of people, brands, and culture and look forward to uncovering what is next for retail and the consumer experience with clients.”

Joseph is a self-proclaimed "creative Swiss army knife" and "opportunity identifier", with a soft spot for solving operational challenges. Over the last 15 years, Joseph’s creative leadership has won multiple retail design awards for concept stores around the world. He has helped scale over 5.4 million square feet of flexible workplace interior environments for Fortune 500 companies and has developed a line of flexible workplace furniture. In addition to his architectural and interior design work, Joseph has helped lead brand strategy, creative direction, and retail innovation projects for brands such as PepsiCo, Starbucks, Knotel, Industrious, and other VC-backed startups.