Ahead of the AIA Conference on Architecture 2022 in Chicago, YKK AP America debuts “No Frame No Glory,” a cinematic parody featuring fictional rock band, The Facades. The video follows the story of lead singer, Glass, who is seeking out his opportunity to go solo. But without the support of his band, will he succeed?
“No Frame No Glory” is an obvious departure from the iconic “I am an Architect” series that YKK AP has been known for over the past almost 10 years. Its fresh, new direction recognizes the International Year of Glass 2022 while taking a comedic glimpse at the relationship between glass and framing, as frontrunner and support structure.
Watch it here:
YKK AP will also host a “No Frame No Glory” raffle at the AIA Conference on Architecture 2022 on June 23-24. Stop by booth 1907 to enter for the chance to win a Fender Stratocaster guitar!