Gardner-Gibson Inc. announces the launch of its newly redesigned website to serve as a hub for its different brands in the building materials category. The parent company currently operates four distinct brands – Gardner, Black Jack, APOC and Gardner Asphalt Supply. Now each of these brands enjoys a separate website, all of which are featured and linked from the new Gardner-Gibson site at www.gardner-gibson.com.
Gardner-Gibson.com now serves as a destination to learn more about the company’s history, news, career opportunities, community involvement and as a launch point to its different brands. The redesigned home page greets visitors with the option of viewing products by their favorite retailer or navigating directly to the Gardner (www.gardnercoatings.com), Black Jack (www.blackjackcoatings.com), APOC (www.apoc.com), or Gardner Asphalt Supply (www.gardnerasphaltsupply.com) brand families. Previously, the Gardner and Black Jack brands lived together on Gardner-Gibson’s website. Now each has its own dedicated website, allowing for more customized experiences.
“Besides the ability to navigate and find products by brand, having distinct sites allows us to cater messaging, imagery, and key value propositions to the distinct audiences served by each brand,” says Tim Hyer, Gardner-Gibson Vice President of Digital. “We can now leverage geo-location to show users a map of the closest retailers that stock our products by brand… something we couldn’t do when multiple brands were featured on the same site.”
Staples like Technical Data Sheets and Safety Data Sheets are easily accessible across all four branded sites. And growing video libraries will continue to provide additional product insights, along with helpful project preparation and application information. “It’s exciting to envision how we can continue to advance the user experience whether it’s online or in taking on their next project,” Hyer said.