Benoy, the global studio of Architects, Masterplanners, Interior and Graphic Designs is excited to announce the launch of its newly redesigned website, Phase 1 of which went live last week.

Global Commercial Director Tom Cartledge commented, “Benoy continues to evolve as a design brand, entering and pushing the boundaries in new sectors and services around the world. We wanted to ensure our website epitomised what Benoy’s ethos and brand stand for today.”

The website has been redesigned in-house by Benoy’s acclaimed Graphic Design and Motion Graphic Teams and developed by digital marketing agency Avenue Digital. The brief called for a visually-engaging, easy to use and digitally-enhanced presentation of the firm’s portfolio and services. In response, Benoy’s Team has created a website which celebrates the firm’s projects and expertise through a rich image-based and video-integrated design.

“Our new website ensures our design brand is reflected in the best possible way and that as a business, our online calling card is user-friendly. The improved features will allow people to easily discover the right project, service or sector from the extensive Benoy offer,” continued Tom.

New features for the website include greater detail and insight into the firm’s portfolio and the inspiration and process behind prominent schemes. Integrated social media tools were prioritised to promote the online sharing of Benoy’s projects to wider design networks. The site also offers a deeper understanding of Benoy’s expanding services and sector capabilities.

With browsing on the go a norm for many today, Benoy’s redesigned platform has prioritised mobile integration and ensures a streamlined mobile interface. Other user-centric features include interactive studio location maps and a flexible viewing template which automatically adjusts to differing screen sizes.

“From the first glance, it will be clear to users, whether they are current or prospective clients, employees or aspiring young architects, that this website embodies the spirit of Benoy, design and a global perspective,” concluded Tom.

This milestone is the first in a series of planned rollouts for Benoy’s brand ‘Refresh’. As a firm with almost 70 years of heritage to its name, Benoy continues to successfully blend tradition and future thinking in the global marketplace. The planned brand updates will greater reflect the evolution of the British design firm.