Dura Coat Products Inc., an Axalta Coating Systems company, will display its line of premium quality, high performance coil, extrusion and tube coatings at METALCON, the premier trade exhibit bringing together professionals in the metal construction sector, held at the Baltimore Convention Center in Baltimore, Maryland on October 26-28. NASCAR champion Jeff Gordon will make a special appearance in the Dura Coat booth (2207) to meet customers and attendees on Wednesday, October 26 from 2:00 p.m. to 4:00 p.m.

Dura Coat, a leading supplier of industrial coatings formulated to be environmentally responsible, offers an extensive range of coil coatings for use in building components and aluminum extrusions, as well as many other general industrial applications. Leveraging decades of coatings expertise and utilizing extensive research and development, Dura Coat products are ideal for manufacturers who prefer environmentally responsible products for use in industries that rely on metal such as HVAC equipment, appliances, construction, garage and entry doors, office furniture, lighting fixtures, and electrical insulation.

At METALCON, Dura Coat will feature its new air dry, water-based Hydropon coating along with the company’s other established brands including Durapon 70, a premium PVDF coating that is harder and more flexible than other PVDF coatings, and Ceranamel XT-40S, a polyester with a ceramic, porcelain-type finish.

“We are looking forward to our first shared event with Dura Coat since the acquisition,” said Michael Bennett, Axalta’s Industrial Marketing Director. “Axalta’s partnership with Dura Coat is powerful because of our shared vision and focus on technology, including their drive to continuously create innovative new products. A great example of this is Hydropon which we’re particularly excited to be introducing.”

Hydropon is a new water-based, air-dry PVDF that is formulated to revitalize and transform old roofs and siding to look brand new again. Hydropon provides a smooth surface and restores beauty and resilience to mold, mildew, delamination and peeling in the face of exposure to the harshest weather conditions. With its fast and easy spray application, Hydropon is designed to adhere exceptionally well to previously coated metal. After a brief two-hour air dry process, in which the coating must be protected, the finish achieves full physical properties within one week.

Hydropon continues the Dura Coat tradition of offering tested and proven high performance construction industry coatings. The product’s solar reflectance value is more efficient than uncoated roofs in directing heat away from surfaces, thus keeping building attics and ducts cooler which ultimately helps to reduce cooling costs. Hydropon’s durability ensures protection from water, humidity, extreme temperatures, UV, oxygen and acid rain.

To learn more, stop by the Dura Coat booth 2207 at METALCON in Baltimore or visit duracoatproducts.com. To learn more about Axalta, visit axaltacs.com.