MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, introduced Peel & Seal Aluminum in new shrink-wrapped and labeled retail packaging units.

Peel & Seal is the original, self-stick roll roofing waterproofing membrane specifically designed for low-slope/low-pitch residential and commercial applications. Traditionally, Peel & Seal was only available in contractor cartons. In a move to help distributors and building supply stores increase sales, the company now individually wraps and labels 4-, 6- and 9-inch by 33.5-foot rolls of Aluminum Peel & Seal. The retail label is printed in English, Latin American Spanish and French Canadian languages to serve a diverse customer base.

According to Tony Reis, MFM Sales & Marketing Director, “Labeling Peel & Seal for the retail segment allows the distributor to display the product for better visibility instead of sitting in the warehouse. The full color label is designed to sell the product, and contains application photos. The goal is always to help our customers sell more product.”

Peel & Seal is the ideal solution for hundreds of difficult waterproofing areas. These include dormers, sunroom additions, mobile homes, and flashing around chimneys, vents and other irregular features. Peel & Seal is self-adhering, self-sealing and installs with just a utility knife and hand roller, making it DIY-friendly. Peel & Seal comes with a 10-Year Limited Warranty.

To request a FREE sample of Peel & Seal and view complete product information, visit or email