The Valspar Corporation introduces Fluropon Effects, a new line of dimensional colors that feature an additional layer of sparkle, more richly saturated colors and color-shifting pigments. As part of Valspar’s high-performance architectural coatings product offering, it creates a new color space for the design community to explore.

“We are excited to welcome architects and designers to a whole new color space. Fluropon Effects delivers brilliant hues and mesmerizing dimensional effects that have never been achieved in 70 percent PVDF architectural coatings,” said Jeff Alexander, vice president of sales for Valspar’s global coil and extrusion businesses. “We’re not only turning heads by taking color in a new direction, we’re matching it with the highest coating performance available. Fluropon Effects offers an experience that truly transforms the concept of color.”

Fluropon Effects’ first three color families will be unveiled in Valspar’s booth 3717 at the annual American Institute of Architects (AIA) National Convention and Expo, May 14-16, at the Georgia World Congress Center in Atlanta.

These new color families are:

Nova—Rich color with a vivid sparkle
“In the past, adding sparkle meant sacrificing color integrity. The more of one you wanted, the less you’d get of the other. Not anymore,” explained Nancy Peden, Valspar’s senior project chemist for extrusion coatings. “Using an innovative application process, the Nova family delivers dynamic, eye-catching sparkle in nearly any color you can imagine.”

Rustica—Natural and polychromatic colors
Like a walk through an autumn landscape, the Rustica family features a soothing, nature-inspired palette that has never before been available in the Fluropon line. Rustica provides a calming invitation to richer, more saturated colors, including some with a subtle color-shift.

Kameleon—Pearlescent hues with active color shifts
With an iridescent, multi-toned effect, Kameleon moves architectural coatings into a new level of color. Expanding on the initial color offering seen at AIA 2014, Kameleon’s color family now features a wider spectrum of intense, vibrant colors that appear to shift when viewed from different angles or in changing lighting.

Also at AIA in booth 3717, Valspar will celebrate 50 years of Fluropon with a happy hour to toast the golden anniversary on May 14, 4-6 p.m. A photo booth with a professional photographer, fun props and Hollywood backdrop will be in Valspar’s booth throughout the expo for attendees to capture and share their snapshots on social media using #Fluropon50. Continuing the celebrations, Valspar will share images from AIA, customer success stories and more about Fluropon Effects on www.Fluropon50.com.