Crystal Petersen joins ROCKFON’s North American team as an architectural sales manager serving the commercial design community in California. ROCKFON continues to expand its staff and products to provide customers with a comprehensive range of stone wool acoustic ceiling panels, specialty metal ceiling panels and ceiling suspension systems.

Petersen draws from 17 years of sales experience in architectural building products collaborating with architects, contractors, distributors, developers, and designers to develop strategies and specifications. She most recently worked as a commercial account manager at California-based Emser Tile, the largest privately held designer and marketer of tile and natural stone products in the United States. 

Previously, Petersen was a regional account manager serving seven Western states for Delta Faucet Company. Her prior positions also included working as a regional account manager at Catalina Carpet Mills Inc., as a Western regional builder manager at Mannington Mills Inc., and as a sales representative at MonierLifetile LLC.

Throughout her career, Petersen has been an active member of numerous industry associations including the American Institute of Architects (AIA), the American Society of Interior Designers (ASID) and the Building Owners and Managers Association (BOMA). In 2013, Petersen was nominated as the HBA Supplier Sales Representative of the Year. She earned her bachelor’s degree in business management from the University of Phoenix and is pursuing her LEED accreditation through the U.S. Green Building Council.