Parex USA Inc., the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey, and Merkrete, announced the introduction of six new products to its façade division: Platinum Plus from LaHabra, Parex USA Metallic Coating, Parex USA WeatherFill, Parex USA WeatherBlock SP1 Spray & Roll-On and Parex USA WeatherSeal SB. In keeping with its tradition of product innovation, the new products which are specific to the EIFS, Stucco and Weather Barrier markets, are aimed at giving architects and contractors more cost-effective and energy saving solutions.

LaHabra Platinum Plus is an acrylic polymer modified cement stucco finish for use over EIFS and stucco. This one base system is extremely durable and has 100% higher impact resistance over stucco basecoats than traditional cement stucco finish or stucco grade acrylic finishes. Platinum Plus is tinted with acrylic color bottles and also offers increased color consistency than traditional cement stucco finishes.

For additional information on these products, visit