“The updated DaVinci website gives visitors a better overall user experience,” said Wendy Bruch, marketing manager for DaVinci Roofscapes. “The lighter color palette makes the site easier to read, and the robust new design allows the site to adjust to any screen size.”

“One example of the user-friendliness of the site comes in the updated project profile section offering ideas and inspiration,” she continued. “Visitors can now search for roofing stories by year or by category, including residential, commercial, educational, religious and historic.”

Bruch reports that the new Homeowner Toolbox was added based on increased interest from consumers in synthetic roofing products. “We offer a ‘how to select a contractor’ section, and also information on our product warranty and a comparison chart. This one-stop area of the site allows someone to compare our DaVinci products to both real slate and natural cedar shake products plus other synthetic roofing in the marketplace for beauty, labor requirements and product performance.”

Other key elements of the easy-to-navigate website include the Image Gallery, which has been updated with new roofing photos that allows the user to search by product or color, and the Quote toolfor contractors, which provides steps of items to consider when developing roof quotes for their customers. The website also provides instant access to the company's blog, along with a variety of social media tools.

For more information, visit www.davinciroofscapes.com.