The updates include extensive product information to help customers choose the right roof edge or roof ventilation system for their projects. Technical data, sales information, case studies and our project gallery work together to provide a detailed overview of Metal-Era’s capabilities across a wide range of markets, including healthcare, education, retail and churches. Based on feedback from Metal-Era’s customers, the new site offers:
• Enhanced searchability with more intuitive navigation, including a detailed drop-down menu.
• Accessibility of resources such as warranty information, calculators, color chart and specification
• Generated content relevant to architects/consultants and contractors.
• Overall updated look and feel.
“The website redesign allows roofing contractors, roof consultants, architects and facility managers to easily find the product they want with minimal navigation,” said Brad Van Dam, vice president of sales and marketing. “The improved design helps Metal-Era stay up to date with our changing market and reinforces Metal-Era’s promise of speed, protection, expertise and quality.”
The updated site allows users to navigate based on product application, brand or keyword. It also features easy-to-download print approvals, spec documents and a comprehensive content-rich site experience.
For more information, visit www.metalera.com.