Building Enclosure logo
search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Building Enclosure logo
  • NEWS
    • Breaking News
  • SECTIONS
    • Columns
    • Project Profiles
    • Trade Shows
    • Sponsor Insights
  • SYSTEM DESIGNS
    • Low-Slope Roofs
    • Pitched Roofs
    • Metal Roofing Materials
    • Waterproofing
    • Sustainability
    • Insulation
    • Exterior Claddings
    • Wall Systems
    • Building Envelope
  • BLOG
    • The BE Blog
  • MEDIA
    • Podcasts
    • Webinars
    • Quiz
    • Videos
    • Polls
    • Interactive Spotlights
    • Newsletter
    • Photo Galleries
  • DIRECTORIES
    • Directory: Blue Book
    • Directory: Roofing Resource
  • PRODUCTS
  • TECHNICAL
    • Codes
      • Waterproofing
      • Roofing
    • Details
      • Waterproofing
      • Roofing
  • CONTINUING ED
  • ABOUT
    • Advertise
      • Editorial Calendar
    • Contact
    • eMag Archive Issues
  • SIGN UP!

Is There a Place for ‘Design Freedom’ in Performance-Driven Design?

By Daniel Overbey
March 18, 2015

Increasingly, I see design professionals leveraging energy modeling in the design process. This is a very good thing. We are going beyond mere design rules-of-thumb toward performance-based decision-making. However, during a recent design review at Ball State University College of Architecture and Planning, there was a discussion about the degree to which building systems optimization should dictate design decisions. This is a notion that many of my students have question about. They are concerned about their ‘design freedom,’ as one referred to it. Architecture is a creative field and designers have a right to express their point of view through their respective medium.

However, the stakes are staggeringly high related to the built environment. We have all heard the stats: buildings account for 48 percent of all energy use, 75 percent of all electricity consumption, and 45 percent of all CO2 emissions in the U.S. The design and construction industry is committed to charting a course toward a sustainable future.

Unequivocally, we should constantly pursue building performance optimization. On the other hand, if empirical evidence is being leveraged in design decisions, then perhaps we are approaching the slippery slope toward strictly engineered outcomes. If so, then what is to stop engineering from supplanting design and taking priority over architectural outcomes? Where should adherence to optimized system strategies and energy initiatives be curtailed so that architectural design can still occur? Is there a place for design freedom in performance-driven design?

Since I focus on energy and environmental issues in both architectural teaching and practice, I am asked these types questions with increasing frequency.

Think about the issue in more conceptual terms. Whether it is with regard to structural integrity, space heating/cooling, ventilation, illumination, sound transmission, or the like, engineers provide services to help meet specified, quantifiable outcomes. In short, they can clearly convey the value of their services because they must produce optimized solutions geared toward measurable results.

Nobody becomes an architect because of a love for spreadsheets. However, the recession has left a residual financial strain on the design and construction industry. Architects have always appraised their work based on its artistic, social, or environmental merits, but now they are becoming savvy business people as well. Architects are looking for quantitative ways to prove to clients that an investment in design is worthwhile and I believe building science holds a key opportunity.

How do architects communicate the value of their services today? This is something the profession has done quite miserably in the recent past. This is why design fees keep getting pinched and firms struggle to make profits. Building forms, envelopes, sites, and daylighting systems—things that are within the architect’s control—can be optimized with performance metrics. However, the successful integration of high-performance building systems and strategies also require a judicious balance of design considerations that are often at odds with each other—e.g., even with triple-glazing, a window for daylight and views is still the weakest spot in your wall’s thermal barrier. Thus, the architect must embrace the role of the maestro—the creative hand that strives for balance and coherence.

Ultimately, we cannot improve what we do not measure. In energy and environmental design, this amounts to performance-driven decision-making—with outcomes that will impact operations, maintenance, and utility costs. Optimized building design is a clear opportunity for the building design professionals to strengthen their value proposition in an increasingly complicated and competitive building design and construction industry.

KEYWORDS: architectural design building design energy efficiency

Share This Story

Overbey   head shot 2020 3

Daniel Overbey, AIA, NCARB, LEED Fellow (LEED AP BD+C, ID+C, O+M), WELL AP is an Assistant Professor of Architecture at Ball State University and the Director of Sustainability for Browning Day in Indianapolis, Ind. His work focuses on high-performance building design and construction, environmental systems research, green building certification services, energy/life-cycle assessment modeling, and resilient design. He can be reached at djoverbey@bsu.edu.

Recent Comments

These are actually very helpful tips. It is...

This is the most beneficial blog for all...

This blog is a great resource for anyone...

Thank you for sharing this important information. I...

This is a very interesting subject of the...

Manage My Account
  • Sign up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Registration Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Building Enclosure audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Building Enclosure or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • 2 construction workers and a DEXcell panel
    Sponsored byDEXcell Roof Boards

    Designing Low-Slope Roofs for Resilience

  • Bell Bank headquarters in Fargo, North Dakota
    Sponsored bySto Corp.

    Drained and Back-Ventilated Rainscreens vs Pressurized-Equalized Rainscreens

  • A construction worker using DEXcell roof boards
    Sponsored byDEXcell Roof Boards

    The Hidden Strength of Low-Slope Roof Systems: Why Roof Cover Boards Matter

Popular Stories

construction industry workers in hard hats stand around a city scape

Construction Industry Revolts Over New CSI Licensing Plan

a man wearing a mask installs insulation into a wall system

Quiet Rooms and Healthier Air: A Second Look at What Goes Inside the Wall Cavity

Canalino Elementary School and Canalino Family School exterior

Daylighting Design to Support Rapidly Growing Trend in Modular Building Construction

Building Enclosure Newsletter

BE Poll

Events

June 17, 2025

Addressing Condensation in Low-Slope Roof Assemblies

Credits: 1 AIA LU/HSW; 0.1 ICC CEU; 1 IIBEC CEH; 0.1 IACET CEU

On Demand In modern roofing systems, vapor retarders and air barriers do more than just minimize air leakage—they’re essential to maximizing performance and longevity. This engaging course dives into the next generation of moisture control: permeable vapor retarders and air barriers. Discover how these cutting-edge technologies are transforming low-slope roofing assemblies by improving energy efficiency, managing moisture, and boosting wind uplift resistance.

April 9, 2026

Strategies for High-Performance Below-Grade Waterproofing

Credits: 1 AIA LU/HSW ; 1 IIBEC CEH; 0.1 IACET CEU

On-Demand Designing a high-performance building enclosure requires more than just surface-level protection; it demands a rigorous, performance-based mastery of below-grade water and gas mitigation. This discussion will provide an expert-level analysis of below-grade waterproofing within the comprehensive framework of the high-performance building enclosure.

View All Submit An Event

Products

Plaster and Drywall Assemblies Manual

Plaster and Drywall Assemblies Manual

This is a comprehensive manual that goes beyond codes and standards, providing expert guidance in design, detailing, material selection and troubleshooting for plaster and drywall.

See More Products
×

Enhance your expertise with unparalleled insights.

Join thousands of building professionals today. Shouldn’t you know what they know?

SUBSCRIBE TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing