Building Enclosure logo
search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Building Enclosure logo
  • NEWS
    • Breaking News
  • SECTIONS
    • Columns
    • Project Profiles
    • Trade Shows
    • Sponsor Insights
  • SYSTEM DESIGNS
    • Low-Slope Roofs
    • Pitched Roofs
    • Metal Roofing Materials
    • Waterproofing
    • Sustainability
    • Insulation
    • Exterior Claddings
    • Wall Systems
    • Building Envelope
  • BLOG
    • The BE Blog
  • MEDIA
    • Podcasts
    • Webinars
    • Quiz
    • Videos
    • Polls
    • Interactive Spotlights
    • Newsletter
    • Photo Galleries
  • DIRECTORIES
    • Directory: Blue Book
    • Directory: Roofing Resource
  • PRODUCTS
  • TECHNICAL
    • Codes
      • Waterproofing
      • Roofing
    • Details
      • Waterproofing
      • Roofing
  • CONTINUING ED
  • ABOUT
    • Advertise
      • Editorial Calendar
    • Contact
    • eMag Archive Issues
  • SIGN UP!
Breaking News

Vitro Publishes White Paper on Bird-Safe Glazing Technology and the Testing Process

Vitro has released a white paper entitled, Bird Vetted & Approved The BirdSmart Bird Safe Glass Story: Best Practices for Testing and Evaluating Bird Safe Glass Technology

Bird safe glass on a building
Vitro Architectural Glass
September 10, 2025

With the recent release of BirdSmart® Bird Safe Glass by Vitro Architectural Glass, an extensive amount of research and testing went in to vetting the technology before bringing it to the market.

This is significant because the industry has yet to develop a set of standardized guidelines for testing, performance and quality for this relatively new product category.

"Innovation comes with responsibility. That’s why, in creating BirdSmart® glass, we not only conducted rigorous testing but also validated our technology and developed best practices to ensure its effective use,” explained Erin Casci, MSVD Product Manager at Vitro. "Rigorous evaluations revealed that the etching process preserves the glass's solar heat gain and visible light transmittance (VLT) without compromising its strength, durability or ease of cleaning."

Delving into the details of the need for bird-safe glazing, the evolution of the standards and technologies, and the need to rigorously test new bird-safe glass products, Vitro has released a white paper entitled, Bird Vetted & Approved The BirdSmart® Bird Safe Glass Story: Best Practices for Testing and Evaluating Bird Safe Glass Technology.

Leveraging Vitro’s expertise in glass product development and testing to develop its own rigid protocol of testing standards for bird safe glazing, the document goes into details on the testing process and how the laser-etched BirdSmart® glass performed.

Generally speaking, reflections and birds’ stronger spatial vision and weaker binocular vision make it difficult for them to see glass. Consequently, birds will spot greenery inside of a building and attempt to fly toward the indoor habitat, not realizing there is a pane of glass in the way.

This is why as many as 1 billion birds are killed every year in North America from flying into glass. 

Etching specifically spaced patterns in the glass breaks up the optical illusion of open space and the continuous transparency of glass thereby enabling the birds to detect its presence.

Laser-etched glass like BirdSmart® Bird Safe Glass applies the markers on the first surface and can accept low-e glass on the second surface. The laser etching process is non-caustic, uses no harsh chemicals and the process can be done at any plant where glass is produced and coated.

Getting into the testing details, the white paper delineates the glass testing process for the following five categories: Gloss, Taber Abrasion, Strength, Stain and Weathering.

For some categories, there are accepted ASTM testing standards, and for others, Vitro tapped into its deep expertise and testing knowledge to map out what it expects will eventually be the industry-required battery tests for bird safe performance.

In sum, the intent of the white paper in sharing the vetting and testing process of BirdSmart® glass is to provide a valuable industry resource for evaluating bird safe glass performance.

For more details, read: The BirdSmart Bird Safe Glass Story: Best Practices for Testing and Evaluating Bird Safe Glass Technology.

For more information about Vitro Architectural Glass, visit vitroglazings.com
KEYWORDS: bird deterrent bird-friendly glass glazing research testing white paper

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • bar graph shows LEED v4/LEED v5/LEED v6 in various colors

    When Will LEED v4 / v4.1 and LEED v5 Expire?

    The latest version of the LEED rating system, LEED v5, is...
    Sustainability
    By: Daniel Overbey
  • Celebrating Women In AEC-2026

    Celebrating Women in The AEC Industry Part 1

    A round-up of women in the design, engineering and...
    Building Envelope
    By: Lindsay Lewis
  • KEE membrane application on a roof

    A Beginner’s Guide to Single-Ply Roofing Membranes

    While PVC and TPO appear extremely similar, the chemistry...
    Low-Slope Roofs
    By: Peter Gross
Manage My Account
  • Sign up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Registration Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Building Enclosure audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Building Enclosure or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • 2 construction workers and a DEXcell panel
    Sponsored byDEXcell Roof Boards

    Designing Low-Slope Roofs for Resilience

  • Bell Bank headquarters in Fargo, North Dakota
    Sponsored bySto Corp.

    Drained and Back-Ventilated Rainscreens vs Pressurized-Equalized Rainscreens

  • A construction worker using DEXcell roof boards
    Sponsored byDEXcell Roof Boards

    The Hidden Strength of Low-Slope Roof Systems: Why Roof Cover Boards Matter

Popular Stories

construction industry workers in hard hats stand around a city scape

Construction Industry Revolts Over New CSI Licensing Plan

a man wearing a mask installs insulation into a wall system

Quiet Rooms and Healthier Air: A Second Look at What Goes Inside the Wall Cavity

Canalino Elementary School and Canalino Family School exterior

Daylighting Design to Support Rapidly Growing Trend in Modular Building Construction

Building Enclosure Newsletter

BE Poll

Events

June 17, 2025

Addressing Condensation in Low-Slope Roof Assemblies

Credits: 1 AIA LU/HSW; 0.1 ICC CEU; 1 IIBEC CEH; 0.1 IACET CEU

On Demand In modern roofing systems, vapor retarders and air barriers do more than just minimize air leakage—they’re essential to maximizing performance and longevity. This engaging course dives into the next generation of moisture control: permeable vapor retarders and air barriers. Discover how these cutting-edge technologies are transforming low-slope roofing assemblies by improving energy efficiency, managing moisture, and boosting wind uplift resistance.

April 9, 2026

Strategies for High-Performance Below-Grade Waterproofing

Credits: 1 AIA LU/HSW ; 1 IIBEC CEH; 0.1 IACET CEU

On-Demand Designing a high-performance building enclosure requires more than just surface-level protection; it demands a rigorous, performance-based mastery of below-grade water and gas mitigation. This discussion will provide an expert-level analysis of below-grade waterproofing within the comprehensive framework of the high-performance building enclosure.

View All Submit An Event

Products

Plaster and Drywall Assemblies Manual

Plaster and Drywall Assemblies Manual

This is a comprehensive manual that goes beyond codes and standards, providing expert guidance in design, detailing, material selection and troubleshooting for plaster and drywall.

See More Products

Related Articles

  • metal-construction-association-mca-vector-logo.jpg

    MCA Publishes White Paper on Deflection For MCM Cladding

    See More
  • spri_logo.jpeg

    SPRI Posts White Paper on IBC Change

    See More
  • New White Paper on Public Infrastructure Crisis

    See More

Related Products

See More Products
  • Optimizing Social Media from a B2B Perspective

  • interior design.jpg

    Building Cost Planning for the Design Team

See More Products

Events

View AllSubmit An Event
  • November 18, 2025

    Pane-Less: The Glazing Infill Panel Advantage

    Credits: 1 AIA LU/HSW; 0.1 ICC CEU; 1 IIBEC CEH; 0.1 IACET CEUOn-Demand Program content identifies key aspects of factory fabrication — including tested performance and warranty coverage— and contrasts these with characteristics of alternatives produced in the field. Participants develop strategies for specifying glazing infill panels that support energy efficiency, safety, code compliance, and design goals.
View AllSubmit An Event
×

Enhance your expertise with unparalleled insights.

Join thousands of building professionals today. Shouldn’t you know what they know?

SUBSCRIBE TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing