Cortec MCI Unveils Updated Branding
A more versatile and modern identity
Images courtesy of MCI
Cortec® announced a refreshed brand identity for its MCI® (Migrating Corrosion Inhibitor™) product line, modernizing its visual presentation while maintaining the core elements that have made MCI® a trusted name in corrosion protection for over 30 years.
Preserving What Matters: “From Grey to Green™”
At its core, the MCI® brand remains committed to its mission: extending the service life of concrete structures while offering an environmentally responsible alternative to traditional corrosion inhibitors. The familiar “From Grey to Green™” tagline continues to represent MCI’s dual impact—protecting infrastructure from deterioration and doing so in a way that minimizes environmental hazards compared to competing solutions.
A More Functional, Flexible, and Cohesive Brand Identity
While the fundamental values of MCI® remain unchanged, the brand identity has been thoughtfully refined to address key usability concerns:
- Versatility: The previous logo, limited to full-color use, posed challenges across different backgrounds, textures, and smaller applications. The new design allows for multiple variations, ensuring greater adaptability.
- Familiar Yet Improved: Retaining the hexagonal rebar-inspired element, the updated logo includes an “I” subtly designed to mimic the ridges on rebar, providing a unique visual connection to the construction materials MCI® protects.
- Stronger Brand Alignment: The introduction of Cortec® Green into the MCI® logo strengthens its connection to our corporate brand, reinforcing brand recognition across all industries.
- Integrated Design Elements: The new chevron and full hexagon provide fresh design assets for PowerPoints, brochures, and marketing materials, creating a consistent and visually engaging experience.
A Strong Debut in the Industry
The newly designed branding made its first official appearance at the Fall International Concrete Repair Institute (ICRI) conference, followed by a high-profile launch at World of Concrete (WOC) in January 2025. These industry-leading events provided the perfect stage for unveiling the enhanced MCI® identity to key stakeholders in the construction and infrastructure sectors.
Streamlined Materials for a Better Customer Experience
In addition to the visual refresh, Cortec® is consolidating its MCI® brochures into one, ensuring that all essential information is available in a single, easy-to-navigate resource. This change simplifies access to technical details and product benefits, enhancing the customer experience.
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