BRAVA, DaVinci, and EcoStar announced the formation of a new collaborative alliance, operating under the Polymeric Exterior Products Association (PEPA). This strategic partnership unites three of the leading innovators in the synthetic roofing sector with a shared commitment to advancing resilient, sustainable and high-performance roofing materials.

As weather extremes, environmental challenges and the need for sustainable solutions increase, the demand for stronger, longer-lasting roofing materials has never been greater. By consolidating their collective resources, expertise and influence, BRAVA, DaVinci and EcoStar aim to elevate the profile of synthetic roofing options, educate key stakeholders and drive innovation across the industry.

“We are thrilled to join forces with like-minded industry leaders,” said Adam Brantman, President of BRAVA. “By combining our unique insights and product knowledge, we can ensure that synthetic roofing materials continue to set new benchmarks for durability, design flexibility and environmental stewardship.”

Mark Pagel, General Manager of DaVinci, said: “The synthetic roofing category is on the cusp of major growth as consumers, businesses and governments recognize the need for robust and sustainable solutions. Working together under PEPA’s leadership allows us to amplify our voices and highlight the significant advantages of polymer-based roofing in terms of longevity, resilience and protection against the elements.”

EcoStar’s General Manager, Rob Helenbrook, agreed. “This alliance underscores our collective dedication to meeting the evolving challenges of the building and construction sectors,” Rob said. “By capitalizing on our combined R&D capabilities, we’ll help customers future-proof their investments with roofs that withstand extreme conditions while maintaining aesthetic appeal.”

PEPA’s guiding principles emphasize the responsible and sustainable use of polymeric materials in construction. The newly formed alliance will leverage PEPA’s resources and network to promote the benefits of synthetic roofing among architects, contractors and policy-makers. Initiatives will include:

1. Outreach to Property Owners: Provide targeted resources, workshops and online demonstrations to educate homeowners, property managers and commercial building owners on the advantages of synthetic roofing—including superior durability, low maintenance and enhanced resilience in extreme weather.

2. Educational Outreach to Trade Professionals: Providing training, seminars and case studies that highlight how synthetic roofing systems excel in real-world applications—particularly in harsh climates.

3. Industry Advocacy: Engaging with regulatory bodies and professional organizations to shape standards and policies that encourage greater adoption of durable, safe and sustainable roofing solutions.

4. Sustainability Initiatives: Fostering closed-loop material use, recycling programs and carbon footprint reductions aligned with overarching PEPA sustainability goals.

“PEPA is proud to support BRAVA, DaVinci and EcoStar in this important initiative,” said Kate Offringa, President & CEO of PEPA. “This alliance marks a significant step forward in raising awareness and driving progress in the synthetic roofing category—a key sector in achieving resilient, energy-efficient and environmentally sound buildings.”