Siplast, a Standard Industries company and leader in high-performance roofing and waterproofing solutions, announced that Herman Lopez has been promoted from Building Enclosure Sales Manager to Building Enclosure Business Development Manager. After two years of supporting the sales team at Siplast, Lopez will now lead the U.S. and Canadian branches to help drive customer engagement, increase specifications, and grow client relationships.

Lopez brings 30 years of experience in the building enclosure industry, enabling him to successfully train teams to optimize their efforts across markets. His dedication to conducting hands-on training with essential team members has had a marked impact on the sales department’s ability to elevate brand awareness and effectively introduce customers to new offerings. By establishing a strong foundation in Siplast’s existing team of informed design professionals and educated installers, he has facilitated the creation of a new generation of experts who are empowered to engage with building enclosure products in new and creative ways.

“I have seen firsthand the positive impact proper training can have on sales teams as they promote and educate partners on our products, and look forward to increasing the opportunities our teams and customers have to interact with them,” said Lopez. “The more we can share about our roofing and waterproofing solutions, the more we will be viewed as leaders in the industry who can provide expertise alongside our innovative products.”

In his new role, Lopez will collaborate with teams across the Siplast business to standardize the company’s training tools and ensure their sales teams are not only salespeople but experts on the various product offerings. As Siplast has widened its influence and presence in the performance roofing industry, the company has continued to prioritize education to cement itself as a leader in product manufacturing, installation, and services. Equipped with the necessary information and resources, Lopez will ensure all inquiries about the WALLcontrol™, a full suite of high-performance air and water-resistive barrier solutions, and below-grade lines are handled with confidence and efficiency. 

As a graduate of Mount San Antonio College, Lopez has served on sales teams across the U.S. specializing in high-performance construction materials including Tamlyn and DuPont. To learn more about Siplast and the brand’s product lines, visit www.siplast.com.