BNP Media Receives First-Ever Accreditation from AAM
BNP Media, the publisher of Building Enclosure, is proud to announce that it has received the first-ever accreditation from the Alliance for Audited Media (AAM) for its audience and media management technology platform and Digital Audience Profile reporting system.
The AAM is a nonprofit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations, today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. In 2023, AAM merged with BPA Worldwide to create the largest nonprofit media auditing organization dedicated to increasing trust, transparency and assurance across the media industry.
BNP Media’s Digital Audience Profile (DAP) is an audience and media management technology platform that reports audience count, engagement metrics and demographics across channels for each brand.
“One goal was greater transparency and trust in our data,” said Nikki Smith, BNP’s chief operations officer, in an interview on AAM’s website. “We’ve worked hard to clean up our data bases by removing inactive audience members and adhering to privacy best practices. The accreditation validates the quality of our audiences and builds trust with our advertising partners.
This first-of-its-kind recognition affirms our value of data privacy, transparency, and trust.
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