Rmax®, a division of the Sika Corporation that specializes in developing and producing high-quality insulation solutions, announced the appointment of Crystal Heitmeier as the Western Regional Sales Manager. With a distinguished career in sales, Heitmeier brings a wealth of experience and a deep commitment to environmental sustainability and community support.

Heitmeier’s career highlights showcase her significant contributions to organizations dedicated to environmental conservation and veteran support, which she considers pivotal to her professional development. Her passion for connecting with people and helping them achieve their goals inspired her to pursue a career in sales. Attracted to Rmax® for its stellar reputation in the building science community, Heitmeier is excited to join a company that values energy-efficient solutions for building owners.

“Rmax has an exceptional reputation within the building science community and came highly recommended. I wanted to join a company that prioritizes energy-efficient solutions for building owners, ultimately contributing to a better environment. Rmax embodies these values perfectly,” said Heitmeier.

In her new role, Heitmeier aims to expand the company’s high-quality insulation solutions to the Western region, focusing on Rmax® Below Grade insulation and the ECOMAXci® Wall Solution. Both solutions provide high-performing, energy-efficient, and moisture-resistant protection for foundations and above-grade exterior walls, enhancing the longevity and cost-effectiveness of building insulation systems.  

Looking forward, Heitmeier aims to drive growth and innovation while addressing the challenges in the sales landscape of the building construction industry. Aware of the potential uncertainties for building owners, she underscores the importance of educating architects, general contractors, and contractors about the long-term benefits of energy-efficient buildings. Promoting the advantages of the Rmax® product line will be central to her strategy in navigating this evolving market.

For more information about Sika Rmax® and their range of high-quality insulation solutions, visit Sika Rmax's website.