Vincent Martinez has joined low-slope roofing manufacturer Mule-Hide Products Co. Inc. as product segment manager – fluid-applied systems. 

Martinez will have nationwide responsibility for the company’s portfolio of coatings, caulks, sealants and asphaltic products, spearheading the development and implementation of strategic opportunities for new and existing products and systems.

“We are delighted to welcome Vincent to Mule-Hide and our expanding product management team,” said Mark Malin, national product manager. “Fluid-applied roofing continues to be the fastest-growing area of low-slope roofing. Vincent’s years of experience, along with his technical expertise, will keep us at its forefront, ensuring we continue to have industry-leading products and that our contractors, associates and distributor partners have the training and support they need.”

Martinez comes to Mule-Hide Products from coatings manufacturer Castagra Products Inc., where he was a field technical support representative. He has worked in the fluid-applied roofing segment for more than 25 years, also holding technical support and sales roles with Western Colloid, 838 Coatings LLC and ITW Elastek Roof Coatings/ER Systems.

He has an Associate of Arts/Business Management degree from Ashford University (now the University of Arizona Global Campus).