NELSON Worldwide, Award-winning architecture, design, and strategy firm, welcomes Faith Huddleston as Studio Leader, Lifestyle/Wellness, Retail. In this role, Faith will lead the lifestyle/wellness and retail studio in the Cincinnati office, shaping business growth throughout the city and region. 

“We are thrilled to welcome Faith to our growing NELSON family,” says John “Ozzie” Nelson, Jr., Chairman and Chief Executive Officer at NELSON Worldwide. “Faith shares the firm’s vision of powerful design that has a beneficial and lasting impact on culture and society. I am confident in Faith’s leadership of our lifestyle/wellness and retail sector, which she will elevate by leveraging her expert perspective and through her unique, human-centric design approach.” 

Faith brings to NELSON a wealth of experience mobilizing brands through retail environments that are immersive and activation driven. She is passionate about building creative teams to develop brand and experience strategy, environmental designs and compelling visual merchandising for all retail channels. A lifelong learner with a passion for mid-century modern architecture, she draws inspiration from global cultures, wildlife, art exhibits, gardening and digital fashion. As studio leader, Faith will develop compelling and progressive design solutions for clients. She will work in close collaboration with her team, providing mentorship throughout the process, while strengthening the firm’s interior design discipline to produce transformative results. 

“The people are what brought me to NELSON,” says Faith. “While my new title, responsibilities, the firm’s reputation and a world-class portfolio are all pluses, the opportunity to work with industry leaders I’ve admired is what most attracted me to this role. I was also drawn by the transparency, vulnerability and forward-thinking approach to improving the ways we work in the post-pandemic world. At NELSON, I know I can be my best self, and I hope that with my diverse experience and design lens, I will ignite fresh thinking and promote a culture of camaraderie and open collaboration.

Faith is an award-winning designer, having been recognized multiple times in her 20 years of experience. In 2022, she was part of a team that won a National silver medal from the American Advertising Federation for a branded pop-up activation. Faith is currently vice president of the Retail Design Institute’s Ohio Chapter and a board member of CCAD’s retail design masters program. She is also an industry thought leader, frequently lending her expertise to trade publications like Visual Merchandising and Store Design (VMSD) and participating in speaking engagements for the International Retail Design Conference and The Retail Design Institute.

Prior to NELSON, Faith worked on a number of projects for notable clientele, including Neiman Marcus, Bath & Body Works, Starwood Retail Partners and the University of Dayton, among others. 

“I’m excited to meet new clients and create original scripts for their design solutions while using branded stories to help them create bonds with their customers.” Faith continues. “It’s an honor to have the opportunity to be part of this growing studio that is leading by example and driving the industry into the future.”