Valspar, frontrunner in the international coil and extrusion architectural coatings industry and now part of Sherwin-Williams Coil Coatings, will feature Fluropon Pure at the 2017 Living Product Expo. Formulated with material transparency in mind, Fluropon Pure is the first of its kind in the metal coating industry.
The Living Product Expo encourages innovation in the sustainability building business. This year, the expo is asking participants to “share and discover disruptive new ideas and technologies that are reshaping their materials landscape, accelerating the pace of innovation and making Living Products possible.”
“It is our duty as a collective group belonging to this industry to place value on sustainability goals and develop the products of the future,” said Jeff Alexander, Vice President of Sales for Sherwin-Williams Coil Coatings. “At Valspar, we want to lead the way in sustainability, and we are dedicated to researching green-friendly technology and producing environmentally responsible products. This is one of the reasons why we’re excited to attend the 2017 Living Product Expo and showcase Fluropon Pure.”
Fluropon Pure is an architectural metal coating developed to meet the most stringent sustainability agendas and guidelines, perfectly pairing with the mission of the Living Product Expo. A Red List compliant coating comprised of reduced hazardous materials and solar-reflective pigments, Fluropon Pure makes it easier for users to meet LEED v4 Building Product Discloser and Optimization – Materials Ingredient credit and Living Building Challenge’s Declare Programs. Additionally, Valspar has received declare labels for its Fluropon Pure coil and extrusion coatings. With transparency top-of-mind, architects and suppliers alike can rest assured knowing specific Valspar coatings allow them to achieve the highest environmentally friendly classifications.
The Living Product Expo will be located at the David L. Lawrence Convention Center in Pittsburg, Penn., from Sept. 12-14, and Valspar will showcase Fluropon Pure at booth #301.

For more information on Fluropon Pure, visit