International Roofing Expo attendees will find industry-leading roof solutions and product specialists at GE Performance Coatings & Sealants Booth 340. On display during the March 1-3 event in Las Vegas, the 100 percent silicone GE Enduris roof coating is a fast, efficient, economical solution that provides decades of durability.  

“GE Enduris is a proven answer for roofing protection and restoration,” says Peter Friedli, Marketing Manager. “For over 50 years, contractors and building owners have trusted us to deliver long-lasting building products. Our team is looking forward to helping attendees leverage these benefits for themselves.”

GE Performance Coatings experts will be on-site to consult about the advanced components of GE Enduris, provide technical insight, and explore application possibilities.

GE Enduris high solids roof coating stops leaks, improves performance, and extends roof life with a single-coat, primerless application. Able to withstand extreme fluctuating conditions and ponding water better than traditional acrylic alternatives, GE Enduris can restore most every type of roof substrate.

For more information on GE Enduris, visit GE Performance Coatings & Sealants at booth 340 at IRE, or