SAF (Southern Aluminum Finishing Co.) announced the hiring of Sam Heier as SAF West General Manager to manage the company’s Redding, Calif. operations. Heier joined SAF West in August to manage the division’s exponential growth in recent years, following increases in both sales and plant capacity.

“My immediate focus is to manage the tremendous growth SAF West is experiencing while keeping customers satisfied, our employees motivated, and our P&L healthy,” Heier continues. “Integral to that will be to make sure our experienced team has all of the resources and support necessary to meet the challenges moving forward.”

Responsibilities will include overseeing Aluminum Extrusion & Sheet Sales, Anodizing & Paint Coating Operations, Fabrication Services, and SAF’s west coast sales team.

Sam Heier earned a BA in International Business from Pacific Union College. Since then, he has held operating management positions at companies that include Kaplan Inc., a subsidiary of Graham Holdings Company, a provider of educational services worldwide. Before joining SAF Heier was General Manager at Systems Plus Lumber Co., a roof truss manufacturing company.