“Our newly constructed website, polyurethanes.basf.us offers visitors an entirely new experience,” said Gerry Podesta, senior vice president, Polyurethanes, for BASF in North America. “Information is organized based on the industry of interest, products are searchable four different ways, and visitors can request a custom formulation based on their needs. We also make our experts available via the interactive ‘Ask the Expert’ section - allowing visitors to submit questions as well as learn from other entries. All of this is accomplished for the visitor with a minimum of clicks.”

In addition to its broad portfolio of urethane chemicals, elastomers and specialty systems, BASF offers deep application and formulation expertise centered on the multi-faceted polyurethane molecule. While polyurethanes are found throughout a myriad of value chains, innovations in polyurethanes can also help end use manufacturers achieve their most difficult goals such as energy-efficient homes and buildings, lighter weight cars and reduced environmental impacts.
“Our customers in the polyurethane markets face unique challenges, including the need for customized, yet sustainable solutions for any application,” said Podesta. “At BASF, we create the chemistry that helps our customers convert challenges into solutions.”

The new Polyurethane website is designed to offer easy navigation, and rewards visitors with a wealth of information and download-able tools to help solve unmet needs. The site also contains a newsroom area for the latest press releases and articles that appear in industry publications.

For more information, visit www.basf.com.