Basement Technologies, a leader in products, systems and services for the basement waterproofing industry, announced a partnership with the Boston Red Sox making the Brockton-based firm the Official Waterproofing Specialists of the Boston Red Sox.
BOSTON - Basement Technologies, a leader in products, systems and services for the basement waterproofing industry, announced a partnership with the Boston Red Sox making the Brockton-based firm the Official Waterproofing Specialists of the Boston Red Sox.
“We are thrilled to have Basement Technologies as an official corporate partner of the Boston Red Sox,” said Sam Kennedy, Executive Vice President and Chief Operating Officer of the Red Sox, “and to help promote their industry leading basement waterproofing systems to the Red Sox Nation.”
As part of the program, Basement Technologies will have dedicated space within Fenway Park's concourse during each regular season home game.
Fans will have the opportunity to engage with representatives of Basement Technologies and to learn more about their entire range of industry-leading waterproofing products and services. The four-year sponsorship agreement provides comprehensive on-site and off-site joint branded advertising that includes new custom tailored versions of the 1-800-BUSY DOG radio and TV ads - that are already being seen and heard throughout New England - and that will continue to air throughout the year.
In addition to brand ambassadors and signage at Fenway Park, and an extensive joint branding campaign for all Company advertising, the vast fleet of Basement Technologies trucks and vehicles will also display the Red Sox Brand.
In honor of Fenway Park's 99th Anniversary this year, Basement Technologies will also launch a highly-publicized "Busy Dog Red Sox $99,000 Sweepstakes" on opening day featuring a host of prizes for fans, including VIP tickets, special souvenirs and autographed team memorabilia, in addition to a $99,000 Grand Prize winner.
In all, affiliated advertising, radio and TV spots and both on-site and off-site signage - supported by special events and campaigns - will reach millions of fans throughout the New England states during the 2011-2012 baseball season.
“We are extremely pleased to be designated as the Official Waterproofing Company of the Boston Red Sox,” noted James Pratt, CEO and Founder of Basement Technologies, “and at the opportunity to feature our innovative patented waterproofing systems and basement remodeling products at Fenway Park.”
“Bringing these two championship winning teams together,” Pratt added, “is truly exciting. It matches every baseball metaphor imaginable … home run, hitting one out of the park and batting a thousand … to name but a few.”
For more information, visit www.basementtechnologies.com.
Basement Technologies Official Waterproofing Specialists of the Boston Red Sox
April 5, 2011