Joe Theismann will present the Keynote Address, “Game Plan for Success,” during the 2011 International Roofing Expo.

Legendary Super Bowl champion quarterback, Joe Theismann, will present the Keynote Address, “Game Plan for Success,” during the 2011 International Roofing Expo, Feb. 16-18, at the Las Vegas Convention Center in Las Vegas, Nevada.

Held immediately prior to the opening of the show, the Keynote Address will take place on Wednesday, Feb. 16, from 9:45 a.m. to 10:50 a.m. in room N251. The Keynote is sponsored by Dow Building Solutions, who will be exhibiting in booth #626. 

Discussing how the lessons he learned on the gridiron helped him succeed in the business world, the ESPN broadcaster and business entrepreneur will also explain his strategies for succeeding under pressure and adapting quickly to unexpected situations.

During his presentation, Theismann will also discuss how goals, attitude, confidence, teamwork, motivation and relationships with others affect your ability to succeed.

“With his achievements both on and off the football field, Joe Theismann has an incredible story to share with our attendees and exhibitors,” said Lindsay Roberts, Director of the International Roofing Expo. “Providing inspiration and advice on what it takes to deliver under pressure, his tales from the NFL will make his speech an event to remember.”

The 12-year NFL veteran and former star quarterback for the Washington Redskins played in 163 consecutive games from 1974-1985 and holds Redskins’ records for passing yardage (25,206), completions (2,044) and attempts (3,602). A two-time Pro Bowl selection, Theismann led Washington to a 27-17 victory over the Miami Dolphins in Super Bowl XVII. Theismann was selected the NFL’s Man of the Year in 1982 for his community service and dedication to the health and welfare of children. He won the league’s 1983 Most Valuable Player Award for leading the Redskins to an NFL-recorded 541 points and a second consecutive Super Bowl appearance. His career ended abruptly in 1985 after sustaining a broken leg during a game against the New York Giants on national television. The career-ending injury was used in graphic detail in the opening minutes of last year’s blockbuster movie, “The Blind Side.”

Theismann graduated in 1971 from the University of Notre Dame where he received All-American honors and led the Fighting Irish to consecutive Cotton Bowls and was runner-up to Jim Plunkett in the Heisman Trophy balloting. In 2003, Theismann was inducted into the College Football Hall of Fame.

“Joe Theismann will share stories that draw parallels between winning in football and in business," said Bill Good, Executive Vice President of NRCA, the show’s official sponsor. “The roofing community is extremely fortunate to be able to hear Theismann’s experiences."   In addition to Theismann, the Expo will feature the full gamut of industry product categories, including gutters, insulation, ladders, coatings/adhesives, fasteners, machinery equipment/tools, metal roofing, modified bitumen, roof/decking materials, roof pavers, solar, green/eco-friendly, walkways/ballast, shingles, skylights, slate, spray polyurethane foam, tile, vapor retarders, ventilation, waterproofing, and much more.

The educational conference will feature an array of 43 sessions addressing a myriad of up-to-date industry issues and trends with tracks designed especially for roofing contractors, builders, replacement contractors, remodelers, building owners, facility managers, architects/engineers, project managers, foremen/superintendents, estimators and consultants.

The Keynote is included free of charge and included in all registration packages. Registration is required and can be made at For more information about the International Roofing Expo, call 972-536-6415 or 800-684-5761.