DIGroup Architecture (DIG) has announced four key leadership promotions. Scott Hoffman has been elevated to Principal, while Jaime Masler Beach and Kelli Glasgow have been named Associate Principals. Additionally, Dalina Cruz has been promoted to Senior Interior Designer.

“These advancements reflect our dedication to fostering internal talent and ensuring continued success in delivering exceptional architectural, interior and environmental graphic design solutions that positively impact the communities and clients we serve,” said Principal Jeffrey Venezia, who co-founded the MBE/DBE/SBE-certified DIG with Principals Vince Myers, president, and Rich Alderiso, chief operating officer.

Hoffman, a seasoned project manager with 15 years at DIG and the newest member of the firm’s executive leadership team, leads the Philadelphia office and oversees a diverse portfolio of impactful projects. “DIG is committed to uplifting communities through intentional and inclusive design,” he said. “I am deeply honored to take on the role of principal and to help strengthen and build upon our firm’s long-standing mission and reputation while continuing to focus on the firm’s design goals for each project.”

Hoffman’s latest promotion to principal reflects his ability to drive innovation, mentor emerging professionals and deliver projects that align with the firm’s vision of “Architecture for Change.” His portfolio includes notable award-winning projects in the educational, healthcare, senior living and civic sectors that have been recognized for their design and impact in revitalizing communities.

Senior Project Managers Masler Beach and Glasgow, both elevated to associate principals, joined DIG in 2012 and 2014, respectively.

Masler Beach’s client focus, leadership and market expertise make her invaluable to the firm. Her broad portfolio and deep business understanding enable holistic design solutions, while her strong regional connections drive growth. A trusted advisor, she boasts remarkable client retention and fosters the firm's culture through initiatives like “Bring Your Child to Work Day.”

From project concept to completion, Glasgow’s methodical approach prioritizes sustainability, functionality and community engagement. As the firm’s Director of Employee Engagement and HR Committee Chair since 2022, she has built strong recruitment, hiring and training programs. Her professional learning sessions and employee events strengthen DIG’s inclusive, mentorship-focused culture. Recently named President-Elect of the Newark and Suburban AIA chapter, Glasgow has earned peer respect and connects with architecture students of all ages.

Rounding out DIG’s latest team-member appointments is Cruz’s promotion to senior interior designer. With in-depth expertise in designing diverse interior environments, she specializes in creating functional and inspiring spaces with a focus on delivering exceptional solutions, particularly within the healthcare and education sectors.