Advanced Architectural Products, the West Michigan-based creator and manufacturer of the GreenGirt CMH™ continuous insulation and SMARTci® building enclosure systems portfolio, announces the launch of its new website featuring important and informative enhancements. Launched in June 2024, the new site features a simplified navigation with a stronger focus on profiling the many buildings that have increased their energy efficiency through the use of GreenGirt CMH and SMARTci systems.

Highlights of the new site include:

  • Education on composite metal hybrid material properties: Composite metal hybrid materials are the foundation of Advanced Architectural Products’ manufacturing. CMH materials combine the structural integrity of steel with the thermal insulation properties of fiber-reinforced polymers; an entirely new section of the website highlights the many benefits of this innovative structural material while detailing the production process.
  • More customization than ever before: GreenGirt CMH™ – now referred to as GreenGirt CMH Max™ – continues to provide maximum strength, durability, and thermal efficiency in continuous insulation systems. The new GreenGirt CMH Optima™ – available with integrated insulation retention splines or completely smooth – provides an optimized, engineered solution to achieve the specific architectural and structural requirements of each project, making it easier to realize the benefits of using CMH systems on even more buildings.
  • The science of eliminating thermal bypass: With its innovative design and meticulous manufacturing, SMARTci is the only building enclosure system guaranteed to eliminate thermal bypass. The new site features technical articles that guide designers step-by-step through eliminating thermal bypass and maximizing energy efficiency.


Additional enhancements to new include an expanded technical library covering the full portfolio of systems; customized content for the specific needs of designers, contractors, and building owners; and an improved thermal calculator to estimate energy savings, CO2 reduction, and the financial benefit of installing GreenGirt CMH continuous insulation and SMARTci building enclosure systems.

“Thousands of buildings across the U.S, Canada, and worldwide have experienced the benefits of using our portfolio of GreenGirt CMH and SMARTci systems,” stated G. Matt Krause, Founder and CEO, Advanced Architectural Products. “Our new site proudly showcases these buildings while offering best-practice technical information and installation resources to designers, contractors, and building owners seeking the best continuous insulation and building enclosure systems.” 

To learn more about Advanced Architectural Products, GreenGirt CMH continuous insulation systems, or SMARTci building enclosure systems, visit the new website at