Award-winning architecture, design, and strategy firm NELSON Worldwide is pleased to announce the addition of Vicki Eickelberger as Northeast Regional Leader. Based in the firm’s New York office, Eickelberger brings over 23 years of leadership, brand, and storytelling expertise, offering a new approach to experiential design, culture, and the power of physical space as an engagement tool to further activate NELSON Worldwide’s boundary-pushing designs for clients.
“I am excited to welcome Vicki as NELSON Worldwide’s new Northeast Regional Leader,” said Chairman and Chief Executive Officer of NELSON Worldwide John “Ozzie” Nelson Jr. “Her strong belief in fostering exceptional firm culture through coaching and mentoring leadership and their teams will act as an incredible asset in elevating NELSON to the next level within the marketplace.”
As a client and growth leader, Eickelberger applies a broad industry experience to each project, leveraging innovative brand strategy and design thinking to deliver enterprise value for domestic clients. A trusted advisor, she is a passionate brand and client advocate who understands the value of organizational transformation and workplace strategy.
Previously, Eickelberger held the position of Senior Vice President and Managing Director at Big Red Rooster, a global brand experience firm, where she defined firm positioning and messaging strategy. Eickelberger consulted with organizations to define and translate business objectives, culture, brand, mission, vision, and values into the physical space. Working across all classes of real estate and retail from corporate headquarters to mixed-use developments, she’s provided her expertise to clients such as American Express, Yum! Brands, Procter & Gamble, Pepsi, and Wal-Mart. She’s also held various high-level positions at Ologie, Deloitte, OhioHealth.
“I am so pleased to have joined the NELSON Worldwide family,” said Vicki Eickelberger. “Working with NELSON’s wide range of impressive clients and assisting them with my leadership and storytelling expertise is something I am greatly looking forward to.”
Vicki Eickelberger received her Bachelor of Science at Ohio University’s E.W. Scripps School of Journalism. She also holds a Masters of Business Administration from Capital University, and Certificate, Executive and Leadership Coaching from Georgetown University.