With more than 200 years of experience in the industry and over 50 years perfecting 70 percent PVDF coating systems, The Valspar Corporation has earned a reputation as “Color Obsessed.” The company’s new campaign matches real-world examples of Fluropon® architectural coatings with inspirational, colorful experiences from nature, architecture, interior design, fine art, fashion, food, music and more.
“At Valspar, we share the architect’s vision for the perfect color to last long into the future. That’s why we pay obsessive attention to every detail, why we have over 20,000 active colors and why we are developing new color spaces that could never before be achieved in 70 percent PVDF architectural coatings for metal,” says Jeff Alexander, vice president of sales for Valspar’s Coil and Extrusion group.

Complementing its Color Obsessed campaign launch, Valspar’s booth #2053 at the American Institute of Architects (AIA) Conference on Architecture will provide a colorful experience for architects to explore the possibilities with metal coatings. Life-size panels featuring Valspar Fluropon coatings in a range of classic metalescent colors will be featured. Architects are encouraged to join Valspar for happy hour in its booth to celebrate color on Thurs., April 27, 3-4 p.m.

Visitors to Valspar’s AIA booth may browse colors, order custom color samples, connect with project chemists to discuss coating formulations, and pick up an updated three-part specification guide. Valspar’s newly redesigned architect microsite, www.valsparinspireme.com also makes ordering free color samples and downloading resources simpler than ever.