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National Gypsum Launches NGi: An AI-Powered Assistant

Introduces User Profiles in Major Website Enhancements

National Gypsum

National Gypsum Company announced a major enhancement to its website platform, introducing National Gypsum Intelligence™ (NGi™), an AI-powered assistant that helps users quickly move from questions to confident decisions, and User Profiles, a new feature that allows customers to save and organize technical resources for streamlined project management. Together, these innovations simplify product selection, deliver expert-backed answers and create a personalized, more efficient experience for architects, contractors and distributors.

NGi: AI-Powered Guidance

Now available on the home page of nationalgypsum.com, NGi combines AI technology with National Gypsum’s subject-matter expertise and extensive technical resources to provide real-time answers and recommendations. NGi helps users compare solutions, understand performance and compliance and proceed with clarity — all backed by trusted sources and curated by experts. Their real-world insights ensure recommendations reflect current specifications, installation practices and customer priorities. NGi is the cornerstone of National Gypsum’s digital roadmap, designed to deliver smarter engagement and accelerate decision-making for every project.

Key Benefits of NGi

Speed to the right answer: Real-time assistance reduces time lost to searching across multiple pages.
Confidence to decide: Transparent citations show exactly where guidance originates.

Personalized experience: Role-aware recommendations surface the most relevant submittals, sustainability documents, design resources and installation guidance.

Human expertise in the loop: Guidance is curated by 1-800-NATIONAL® Construction Services; construction design managers; product managers for Gold Bond®, PermaBASE®, ProForm® and DEXcell®; and field sales representatives.

User Profiles: Driving Personalization and Efficiency

User Profiles give customers a secure account to save and organize product information and technical documents, making it easier to find what they need when they need it. This personalized experience streamlines repeat tasks and maintains project continuity by automatically updating saved resources as content changes. User Profiles help customers and partners work smarter.

Key Benefits of User Profiles

Save once, reuse often: Bookmark product pages, submittals, sustainability documents and installation guides for quick access later.

Organize resources: Keep technical documents in one secure place for easy retrieval.
Ensure up-to-date resources: When a technical resource is updated on the website, a saved version in the User Proﬁle automatically reﬂects the latest information.

Navigate faster: Reduce time spent searching and downloading the same documents repeatedly.

“NGi brings the strength of National Gypsum’s experts to every customer interaction,” said Bo Hussey, director of brand marketing for National Gypsum Company. “By combining AI with our own intelligence, we’re simplifying product selection and delivering cited answers to technical questions. User Profiles give customers the ability to personalize and streamline their experience. Together, these enhancements make our website platform a smarter, more efficient tool for every stage of a project.”

Architects, contractors and distributors can explore NGi and create their individual User Profiles now at nationalgypsum.com.