TPG Architecture LLP, an award-winning New York City-based architecture and design firm, announced the promotion of Brian Critzman to Retail Studio Director. With more than two decades of experience in retail design and previously serving as Retail Director at the firm, Critzman's expertise will further elevate the standards of excellence within TPG and the retail industry as a whole. In his new role, Critzman will lead a dynamic group of designers and architects within the firm's team-of-teams structure. He plays a crucial role in overseeing the technical aspects and, in collaboration with other studio leaders, provides valuable insights for overall project direction. From conceptualization to execution, he ensures excellence throughout the entire design process.

“From day one, Brian has not only stepped in, but also stepped up, proving himself invaluable for his versatility in working skillfully across different teams and project types," says Ron Alalouf, Managing Executive at TPG Architecture. "Brian stands out as a leader within the studio and the entire firm through his dedication and commitment. He continually strives for the growth and success of both employees and the firm's relationships."