Tomorrow my youngest daughter kicks off her soccer season with her first game. I am the head coach of the team, and we've had a handful of practices leading up to this game. Now, keep in mind, this is a team of 5- and 6-year-old girls, so there's not a heck of a lot of professionals involved here. These girls are learning the basics: the rules of the game, which direction to go, and how to execute a kick for passing and goals.



Tomorrow my youngest daughter kicks off her soccer season with her first game. I am the head coach of the team, and we've had a handful of practices leading up to this game. Now, keep in mind, this is a team of 5- and 6-year-old girls, so there's not a heck of a lot of professionals involved here. These girls are learning the basics: the rules of the game, which direction to go, and how to execute a kick for passing and goals.

However, as I reflect on these lessons, I think about how they translate into our businesses. Many of us have found ourselves going in new directions trying to find the level of business we may have been used to in years past. Don't get me wrong, there's nothing wrong with diversity, and in many cases it's absolutely necessary. But it's important to stay focused on your best attributes. What skill set makes up your "bread and butter" basics? Which types of work have proven the most profitable? As the economy levels out and properties continue to be snapped up by investors and new owners, it's time to get out there and show your best side. Concentrate on your best moves and get more jobs!

Along the way, don't forget to visit www.arwmag.com regularly for the latest news and technical information to help you along the way. You can register the upcoming ARW webinars at webinars.arwmag.com. Webinars are conducted every other month and qualify for CEU credit Ñ and they are free of charge!

So, remember the rules of the game, the direction youÕd like to go, and how to execute your plan to reach your goals. We'll be here to help.


Best of luck,
Rob Krauss
Publisher, ARW Magazine