S-5!, the original inventor of engineered metal roof attachments, was awarded the 2023 Gold Level Industry Advocate Award for outstanding service, participation and support of the Metal Building Manufacturers Association (MBMA) at the MBMA annual meeting and awards presentation on Dec. 6 in San Antonio, Texas.

Accepting on behalf of the S-5! team was CEO and founder, Rob Haddock together with his sons, Shawn Haddock, vice president of operations and Dustin Haddock, vice president of research and development 

S-5! earned gold recognition and was recognized for exceptional commitment to promoting and enhancing MBMA initiatives, including participation in MBMA committees, advocacy efforts to enhance the metal building systems industry, attendance at MBMA educational and promotional events, and participation in its safety program.

Rob Haddock, a well-known metal roof consultant, technical author, educator, and innovator is no stranger to the industry. With five decades in the business, his unwavering confidence in metal roof superiority helped build S-5!’s strong foundation.

“MBMA provides much-needed resources to those who work with metal building systems,” said Rob Haddock. “It provides exceptional programming, networking, support and mentorship opportunities for industry professionals who want to up their game. We are honored to receive this award and to be part of such a remarkable community of industry specialists.”