Experts from AkzoNobel’s Coil & Extrusion Coatings business will be sharing the latest insights into new technologies, products and trends shaping the metal coatings industry this Fall at METALCON 2023.

METALCON 2023, held at the Las Vegas Convention Center, October 18th-20th, is the world’s largest global event dedicated to the application of metal in design and construction. 

Visitors will have the opportunity to meet with AkzoNobel’s expert team in booth #5007 to learn about today’s trends and market conditions, ranging from the steel supply chain to the latest insights on PFAS regulations. There will also be a technical know-how session on “What’s in a Coating and Its Warranty for Your Pre-Painted Metal” at the Learning Center in the Expo Hall on October 19th 4:00-5:00pm presented by our own AkzoNobel expert David Hirte. The session will cover coating technology, warranties, and specifications. There will also be additional information on AkzoNobel’s CERAM-A-STAR® 1050 Select Transferable Warranty program available at the booth.

Another hot topic on the agenda is changing climate patterns and the potential implications for coatings, such as coating performance in corrosive environments and coastal areas, and what it might mean for warranties. Field tested samples of AkzoNobel products will be on display to demonstrate the leading performance of our TRINAR® PVDF coatings and CERAM-A-STAR 1050 SMP coatings in comparative durability and performance testing.

“Connections, conversation, and sharing knowledge are key aspects of the METALCON experience,” says David Hirte, Key Account Manager, Global Imports & Exports North America at AkzoNobel. “Attendees can engage in valuable discussions with our industry-leading experts at booth #5007 and we look forward to sharing our insights with visitors to our stand.”

Hirte is also excited about AkzoNobel’s new CERAM-A-STAR® Select Frost program rollout at METALCON 2023: “It provides durable performance with a lifetime warranty,” says Hirte, “and it offers customers reduced color complexity along with our top service and leading product quality.” 

AkzoNobel products to be featured at METALCON 2023 include:

CERAM-A-STAR® Select Frost coating system. A tough, durable, two-coat exterior finish using proprietary AkzoNobel resins and special additives, the formulation of CERAM-A-STAR® Select Frost is designed for North American climates. Cool Chemistry® pigmentation technology used in CERAM-A-STAR® Select Frost helps reduce energy consumption by lowering cooling loads. The standardized palette of Select Frost reduces color complexity and improves operational efficiency.

CERAM-A-STAR® Cool Black coatings. Available in both standard and Cool Chemistry® options, new blacks provide enhanced options to meet the needs of building construction trends.

Supporting the Select color palettes, is the Canopy App. A convenient 3D visualization tool, the app provides rapid and accurate color match information when paired with the CERAM-A-STAR® 1050, CERAM-A-STAR® 1050 Select, and other AkzoNobel product lines.


METALCON 2023 takes place from October 18th-20th, 2023, at the Las Vegas Convention Center, Nevada. Visit AkzoNobel at booth #5007.

For more information on AkzoNobel’s products and services, visit