Anna Anderson, CEO and marketing expert of Art Unlimited, is here today to discuss Google Analytics’ conversion to GA4. Anna talks about how this conversion is happening, how it might change your ROI, and what it means from a marketing perspective when it comes to understanding your data and how it’s affecting your business.
Anna talks about bridging the gap, and elevating your customer’s experience with your business. GA4 promises to provide more customer-specific data points, making it easier to reach your target audience. The deadline for this conversion was July 1. Did you miss it? Don’t fret, but don’t wait. Anna talks about upgrading and making changes, even if you missed the original deadline.
Listen in as she talks about how to use these new resources and analytics to your company’s benefit, and what the future looks like with GA4.