Forecasting requires a trusted and standardized process, that is informed by research and insights, ranging from societal influences on sales data analyses and incorporates information collected from catalysts including culture, economy, environment and wellness. To produce a palette that resonates with architectural and metal building product manufacturers, the team collaborates with the lab to determine the finishes, textures, color shifts and/or gloss levels that will work best. And like the alluring car shows and fashion booklets of previous eras, in the Perspectives brochure, these finalized colors and effects are presented alongside compelling imagery that will inspire architects in their design. 

Perspectives explores colors through three distinct trend stories—and the vision of the future of color starts by looking to the past, through the lens of nostalgia. The first trend story is entitled “Pause & Rewind,” the idea that nostalgia prompts a natural pause, inviting the audience to recall people, places and products through history that changed our way of living while instilling warmth and security. 

The second trend story—“Push Play”—is about making the most of social connections, exploration and shared experiences. 

The third trend story—“Fast Forward”—shines a light on the cutting edge of colors that inspire forward-thinking. Colors can signify an open mind, and those selected by Sherwin-Williams Coil Coatings welcome a futuristic space that sparks progression. 

“With our thoughtfully curated color selection, architects and designers will discover innovative hues to encourage their design and captivate generations to come,” said Redhead. “Our Color Trend Forecast for architects and metal building product designers will demonstrate to design professionals why Sherwin-Williams Coil Coatings is the color expert that customers can rely on and turn to for all their color needs.”