Atlas Introduces New Branding, Celebrates 40th Anniversary
Atlas Roofing Corporation unveiled a new brand identity to further reflect its passion and commitment to creating solutions with a purpose. The rebrand, which encompasses a new logo, corporate tagline, mission, vision, and value statements, serves to connect all four divisions of the company as it works to meet customers’ needs through the accessibility of its people and products. Atlas developed the new branding in conjunction with Atlas’s 40th anniversary, which will be celebrated throughout 2022.
"Over the last four decades, Atlas has grown from a single manufacturing facility in 1982 to 36 facilities in North America with worldwide product distribution. This exceptional growth is due to the hard work and dedication of our employees and the ongoing support of our customers," said Ken Farrish, President, Atlas Roofing Corporation. "We are constantly evolving to be responsive, problem solving, trustworthy partners, putting our passion into our products and relationships. Our new branding highlights our objectives for the company's future, while reflecting on the strong history that has made us who we are today. As we celebrate 40 years of Atlas, we are excited about the opportunities that are ahead.”