Meet the PINKs, Owens Corning’s Insulation Superheroes
Owens Corning’s new PINK Next Gen™ Fiberglas™ insulation was recently launched just ahead of the fall/winter insulation season. And, because the company thinks of its contractors as superheroes, who work hard every day to help keep people safe and comfortable in their homes, their insulation marketing team created The PINKs, a group of “next generation” insulation superheroes. The unique approach helps Owens Corning message their goals of helping to solve labor issues through innovation, with fast, efficient installations, while attracting new labor to the insulation industry.
The four characters, in the current animated superhero movie genre, represent the essence of the new fiberglass line: precision, comfort, safety and sustainability. Since about 90% of homes are under insulated, they are dedicated to help battle the cold of winter or heat of summer with innovative PINK Next Gen Fiberglas insulation.