Northwest Michigan is one of the most popular tourist destinations for travelers. The visual rapture of the Great Lakes, along with activities, restaurants and events, makes the region a favorite for vacationers almost any time of year.
The community is also a well-known regional hub for arts and culture. The area is home to thousands of artists, musicians, writers, actors and other creative minds. There are more than 100 arts and cultural organizations in the 10-county region. In 2018, the vibrant arts community welcomed a new venue that will serve as the core for today’s performers and patrons as well as for succeeding generations.