Rebranded SmithGroup Debuts Mission to Design a Better Future
SmithGroup (formerly SmithGroupJJR) announced a renewed mission to Design a Better Future. In keeping with this mission, the 165-year-old integrated design firm has introduced a new visual identity and a simplification of its name.
“It is time to change how we represent ourselves to better communicate to the world the values and vision of our firm,” said Mike Medici, President and Managing Partner, SmithGroup. “SmithGroup has grown exponentially over the last decade, offering more services in more markets across more geographies than ever before. Simultaneously, the building industry and our clients’ own industries have experienced rapid advancement and disruption. We are redefining the SmithGroup brand to ensure our continued success.”