The first three episodes in the Construction Climate Talks series have looked at sustainable development in the construction industry and the concept of green building. In the fourth film, released today, Martin Weissburg, President of Volvo Construction Equipment, talks about creating greater awareness about sustainability for business.

See the episode on link:

Since November, the web TV series Construction Climate Talks has aired three episodes. The first episode featured Professor Johan Rockström (, one of the most notable advocates of sustainable development, the second presented Josefina Lindblom (, Policy Advisor at the European Commission, and the third presented James Drinkwater (, European Regional Director for the World Green Building Council.

The fourth instalment of Construction Climate Talks sees Martin Weissburg, President of Volvo Construction Equipment, address communication and awareness of sustainability in the construction industry. With an experienced background in the sector, he stresses the importance of companies backing sustainability for their future success.

”The science of sustainability is getting clearer, which makes it easier to communicate and create awareness. This in turn makes it easier for companies of all sizes to understand. It’s this awareness that motivates actions. For sustainability to be part of the business model, there has to be a belief that it is not a ’check-the-box activity’. It is good business,” says Martin Weissburg.

Initiator of the web TV series is the Construction Climate Challenge Initiative, hosted by Volvo CE. “We want to promote sustainability throughout the entire construction industry,“ says Niklas Nillroth, Vice President, Environment & Sustainability at Volvo Construction Equipment. “We are hopeful that our film series will work as a contributing factor in the matter of making people aware and to enhance cross-sector collaboration throughout the construction industry value chain“.

The film is released, both on, YouTube and on CCC Facebook, Twitter and LinkedIn.

The next episode of Construction Climate Talks will be released in June.

Further information is available by visiting