CertainTeed Debuts Product Innovations at 2016 IBS
Industry-first, high performance technology and stunning natural artistry combine for a remarkable ‘Beauty meets Brawn’ CertainTeed exhibit at the 2016 International Builders’ Show. North America’s leading brand of building products, CertainTeed is treating building professionals to a truly visionary new product line-up, informative “Meet the Experts” sessions, appearances by two award-winning celebrity contractors and more at booth #C2127, Jan. 19-21 at the Las Vegas Convention Center.
A Power Wall
Discover the most exciting thing to happen to walls since the 60-inch flat screen! An impressive cornerstone of the the exhibit, CertainTeed introduces Habito, a powerful new drywall product. A dramatic rock wall climbing demonstration will show off the strongest and hardest ½-inch wallboard material ever created, featuring technical benefits previously unseen in the gypsum category. Its high-density formulation makes Habito much more durable than standard drywall, and even improves acoustic performance. With Habito, an ordinary screw can support up to 30 lbs.
Industry-First Siding
Must see to believe! Premiering four innovative, curb-appeal enhancing cladding products that offer unique beauty and benefits to any style home. They include:
“We are excited to show off our latest sustainable innovations, share insights with industry partners and show off the stellar work of our research and development teams,” said John Crowe, president and CEO of CertainTeed Corporation. “In today’s competitive construction market, building professionals need a wide array of reliable, cutting-edge products available from one manufacturer that will stand firm behind each and every one.”