Sika Corporation, a manufacturer and supplier of specialty products for building construction, industry and automotive markets, is launching a new branding campaign in the United States. The initiative highlights the breadth of Sika product offerings in concrete, waterproofing, roofing, flooring, sealing and bonding, refurbishment, automotive and industry applications.

To kick off the national campaign launch, Sika will be hosting a major consumer one-day event in Dallas, Texas on October 7, 2015. The event will bring the architecture and construction communities together to discuss the trends and innovations that are defining our industry and shaping our cities.

 “This campaign brings awareness to the public of the ways that Sika helps shape their lives in important and often unseen ways,” said Sika VP Marketing Roofing and Flooring Jay Thomas, “Sika technology helps make stronger, better, and higher quality buildings, public infrastructure, industry applications such as wind turbine blades and solar panels and automobiles, every day.”