COSHOCTON, Ohio — MFM Building Products has announced an Underlayment Co-Branding Program to help customers gain better market visibility. Customers who have helped launch the program have seen increased brand awareness with contractors, builders, sub-contractors and the general public.
The MFM Co-Branding Program includes the company’s two lines of High Temperature Underlayments: MFM Wind & Water Seal™ and Ultra HT Wind & Water Seal™. The program consists of a custom print die with the customer’s logo and contact information, customized Technical Data Sheet and special carton stickers. Since it is a Co-Branded Program, MFM carries the warranty and all product is shipped in MFM cartons.